“When we wanted to ‘paint the town red’ in Fall 2011 to announce a flagship store opening in NYC, Sound Communications used a large variety of OOH media, including a station domination program in midtown Manhattan. Our client attracted considerable attention and an integral part of that success was adStep® graphics stair risers in the NYC subway system. Not only did they look great, we were very pleased with the exceptional service and the quality of the installation received from UpStares Media, the product’s sole supplier. Hands down, adStep® helped deliver awareness and drive traffic to the new locations.”